Articles
Tool comparisons and practical guides. Written for founders and owners running their own sales (solo or with a small team). Honest numbers, no affiliate commissions.

Sales Cadence Examples
Use sales cadence examples, timing rules, and a fit matrix to build focused outbound sequences that stay useful, human, and easy to stop.
Maurice Ihl
Outbound Prospecting Checklist
Use this outbound prospecting checklist to score fit, signals, buyer path, channels, first messages, follow-ups, and weekly learning.
Maurice Ihl
Cold Email Follow Up Templates
Use cold email follow up templates, timing rules, and a decision matrix to add new context, avoid pressure, and close loops cleanly.
Maurice Ihl
LinkedIn impression meaning: the definition, with sources
Learn what LinkedIn impressions mean, how they differ from reach, views, and members reached, and how to read the metric with a simple worked example.
Maurice Ihl
B2B Sales Prospecting Checklist
Use this B2B sales prospecting checklist to score account fit, buyer fit, timing, channel, and first-touch quality before outreach.
Maurice Ihl
Sonarly vs SendPilot (sendpilot.ai): head-to-head comparison
Sonarly vs SendPilot compared for LinkedIn outbound: pricing, fit, automation, signal quality, setup, and when each tool fits.
Maurice Ihl
Sonarly vs Salesflow (salesflow.io): head-to-head comparison
Sonarly vs Salesflow compared for LinkedIn outbound: pricing, fit, automation, signal quality, setup, and when each tool fits.
Maurice Ihl
Sonarly vs HeyReach (heyreach.io): head-to-head comparison
Sonarly vs HeyReach compared for LinkedIn outbound: pricing, fit, automation, signal quality, setup, and when each tool fits.
Maurice Ihl
Sonarly vs Closely (closelyhq.com): head-to-head comparison
Sonarly vs Closely compared for LinkedIn outbound: pricing, fit, automation, signal quality, setup, and when each tool fits.
Alexander Bruchardt
Sonarly vs Expandi (expandi.io): head-to-head comparison
See how Sonarly and Expandi compare on finding prospects, creating relevant outreach, AI agents, LinkedIn automation, email, and pricing.
Maurice Ihl
LinkedIn Sales Prospecting Checklist
Use a 7-point LinkedIn sales prospecting checklist to score prospects, find better signals, write sharper messages, and follow up safely.
Alexander Bruchardt
B2B Prospecting for Founders: A Practical Guide
Learn how founders can prioritize high-ROI prospecting tactics, skip busywork, and build a signal-based sales routine without a full sales team.
Maurice Ihl