Free ICP Generator

How to use Sonarly's free ICP Generator

Enter a public website URL, generate a first ideal customer profile, and review the suggested chips before you use them for prospecting. The result is meant to be a focused ICP starting point, not a final strategy document.

After generation, remove weak suggestions, add missing values, copy the result, or download the CSV if you want to review the ICP in Google Sheets or Excel. The website input is cleared after generation so you can move directly into editing the output.

Create an ideal customer profile from a website URL

The tool only asks for a website URL. It reads public website context and turns the offer, positioning, and visible customer language into a compact B2B ideal customer profile.

What the ICP generator returns

• Job titles: the people most likely to own, influence, or feel the problem.
• Departments: the functions where the problem usually lives.
• Employee count: company-size bands that fit the offer and sales motion.
• Industries: the strongest market fit, kept intentionally narrow.
• Keywords: short terms that help with search, filtering, and message context.
• Locations: the countries or regions that make sense for the first prospecting motion.

What is an ideal customer profile (ICP)?

An ICP, or ideal customer profile, describes the type of company that is most likely to become a good customer. In B2B sales, it usually includes firmographic criteria such as industry, company size, location, business model, and the buyer roles that matter inside the account.

A useful ICP is not a list of everyone who could possibly buy. It is a practical definition of the accounts worth prioritizing first. The sharper the ICP, the easier it becomes to find relevant prospects and write outreach that sounds specific.

Why a focused ideal customer profile helps you find better customers

Broad ICPs create broad searches and vague messages. If the target is every founder, every SaaS company, or every company with a sales team, the copy has to stay generic. A sharper ICP gives you fewer but better starting points.

• It narrows the market to accounts where the offer is likely to matter.
• It makes LinkedIn searches and company filters easier to build.
• It helps separate good-fit accounts from people who only match a title.
• It gives message copy a clearer angle because the audience is more specific.

Ideal customer profile vs buyer persona

An ICP describes the account. A buyer persona describes the person inside that account. For example, the ICP might be B2B software companies with 11-200 employees in the United States and Germany. The buyer personas might be founders, heads of sales, and revenue leaders.

For LinkedIn outbound, you need both. The ICP tells you which companies deserve attention. The persona tells you who to contact, what they care about, and which language the message should use.

What should an ideal customer profile include?

Job titles for your ICP

Job titles define the people to search for and review. They should include decision makers and strong influencers, not every role that could be adjacent to the problem.

Departments and buying functions

Departments show where the problem usually sits. This is useful when the exact title varies by company, but the function is still consistent.

Employee count and company size

Company size changes budget, urgency, decision speed, and the way people buy. A tool for founder-led teams may fit 11-200 employees better than enterprise accounts with long procurement cycles.

Industries and market fit

Industries keep the account list focused. Three relevant industries are usually more useful than ten loose possibilities because each industry creates different examples, pains, and proof points.

Keywords for ICP research

Keywords add search language around the offer, category, and problem. They help with LinkedIn searches, company descriptions, and message context, but they should stay short and specific.

Locations for prospecting

Locations keep the first outreach motion realistic. Geography affects language, regulation, buying behavior, time zones, and the channels where prospects are active.

ICP best practices for B2B prospecting

The best ICP is specific enough to guide action and flexible enough to test. Start narrow, validate with real customers, then expand once you know which accounts respond and convert.

• Use your best customers as the benchmark, not your total addressable market.
• Keep industries and keywords tight so the message can be more specific.
• Avoid targeting only by title. Combine title with company fit.
• Keep buying signals separate from ICP fit. Signals help prioritize good-fit accounts later.
• Review generated suggestions before using them in a campaign.

Export your ideal customer profile as CSV

The CSV export gives you a simple sheet with attributes, instructions, and the generated ICP 1 values. Use it as a lightweight review file, share it with your team, or import it into Google Sheets before turning the ICP into a prospecting workflow.